# RankReign > Lead generation systems for U.S. home service contractors. ## Posts - [How to Calculate Cost per Qualified Lead (and Why It Beats Cost per Lead)](https://rankreign.com/insights/cost-per-qualified-lead/): Cost per lead counts spam and wrong numbers. Cost per qualified lead counts real opportunities. Here is how to define, track and calculate it. - [Exclusive vs. Shared Leads: What Contractors Should Know](https://rankreign.com/insights/exclusive-vs-shared-leads/): Shared leads cost less per lead but face more competition. Here is how to compare them on cost per booked job, with a worked example. ## Pages - [Terms of Use](https://rankreign.com/terms/): These terms govern your use of rankreign.com. By using the website you agree to them. Separate written agreements govern any services we provide to clients. - [Privacy Policy](https://rankreign.com/privacy-policy/): This Privacy Policy explains what information RankReign (“we”, “us”) collects through rankreign.com, how we use it and the choices you have. - [Contact](https://rankreign.com/contact/): Book a free strategy call with RankReign. - [FAQ](https://rankreign.com/faq/): Answers to common questions about RankReign’s services, pricing, results and what we need from you. - [Blog](https://rankreign.com/insights/): Practical, plain-English articles on lead generation, local SEO, Google Ads and follow-up for home service contractors. - [About](https://rankreign.com/about/): Why RankReign exists, what we believe and who is behind it. - [How It Works](https://rankreign.com/how-it-works/): The five phases RankReign uses to build and improve a contractor’s lead generation system. - [Kitchen & Bath Remodeling](https://rankreign.com/industries/remodeling/): Remodeling lead generation for kitchen and bathroom remodelers: attract and qualify the right projects and follow up until they sign. - [Plumbing](https://rankreign.com/industries/plumbing/): Plumbing lead generation: be the plumber homeowners reach first, with LSA, local SEO, call tracking and fast response. - [HVAC](https://rankreign.com/industries/hvac/): HVAC lead generation: capture emergency calls fast, win more replacements with follow-up, and plan for seasonal peaks. - [Roofing](https://rankreign.com/industries/roofing/): Lead generation for roofing companies: local SEO, LSA and search campaigns, and inspection follow-up for replacement-ready homeowners. - [Industries](https://rankreign.com/industries/): RankReign works only with residential home service contractors: roofing, HVAC, plumbing, remodeling and more. - [Social Media Marketing & Management](https://rankreign.com/services/social-media-marketing/): Social media marketing and management for contractors, built from real project content to grow local trust and support lead generation. - [Lead Tracking & CRM Follow-Up](https://rankreign.com/services/lead-tracking-crm/): Call tracking, conversion tracking and CRM follow-up for contractors, so every enquiry is captured, followed up and measured. - [Contractor Websites & Landing Pages](https://rankreign.com/services/contractor-websites/): Fast, mobile-first contractor websites and landing pages designed to turn visits into calls and qualified enquiries. - [Google Ads & Local Services Ads](https://rankreign.com/services/google-ads/): Google Ads and Local Services Ads management for contractors, built around qualified leads and booked jobs rather than clicks. - [Local SEO & Google Business Profile](https://rankreign.com/services/local-seo/): Local SEO and Google Business Profile optimization for contractors: map pack visibility, service and area pages, reviews and technical SEO. - [Services](https://rankreign.com/services/): Local SEO, Google Ads and LSA, websites, lead tracking, CRM follow-up and social media, connected into one lead generation system. - [Home](https://rankreign.com/): RankReign helps U.S. home service contractors build a lead generation system: local SEO, Google Ads and LSA, websites, tracking and follow-up. ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/rankreign.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)