How to Calculate Cost per Qualified Lead (and Why It Beats Cost per Lead)
Cost per lead counts spam and wrong numbers. Cost per qualified lead counts real opportunities. Here is how to define, track and calculate it.
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Practical, plain-English articles on lead generation, local SEO, Google Ads and follow-up for home service contractors.
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Exclusive vs. Shared Leads: What Contractors Should Know
Shared leads cost less per lead but face more competition. Here is how to compare them on cost per booked job, with a worked example.
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